Nielson Mobile Panel asks for your permission to participate in the survey.Now, before you start freaking out, let’s be realistic: a lot of websites and apps do that already, which is why you get the “customized content” or product recommendations. So they developed this app, the Nielson Mobile Panel, that will quietly track what you surf with your phone. Except now, they’re trying to figure out how people use the Internet – the sites we use, what kind of ads we’ll click. They’re the same people behind the Nielson ratings, which used to measure what TV shows people would watch. Nielson’s a research group that studies how people use media. Through the Mobile Panel and other information services, they help the mobile industry build content, services and applications that consumers want by providing the industry with the best information on consumers. The Nielsen Company is the world’s leading provider of marketing information, audience measurement and business media products and services. What is the Purpose of the Mobile Panel?.What Kind of Information Does Nielsen Use?.
